ThomasGuillemaud

Now

Since joining Maison Retail Management International in 2023, I have served as Chief Information Officer, based in Ho Chi Minh City, Vietnam. Maison RMI is one of the largest fashion distributors in Vietnam and Cambodia, with 225+ stores across the region.

I lead a 35-person cross-cultural team, connecting retail strategy with delivery across Infrastructure & Security, Enterprise Applications, SAP, AI & Digital Transformation, SEO, Business Intelligence, and Support.

My work starts with the business: understanding the operating model, earning leadership buy-in, and turning priorities into execution. I stay hands-on from architecture and platforms through cloud, DevOps, and code.

Background

Originally from France, I build and transform businesses by connecting commercial needs, technology, and cross-cultural execution.

For 15 years, I have worked across China, Hong Kong, Vietnam, and Cambodia, building, hiring, restructuring, and integrating teams around local market realities.

Depending on the role, my remit has included P&L responsibility, revenue and margin growth, cost control, and technology investment across retail, agencies, and engineering organizations.

How I work

I work best where technology has become disconnected from commercial goals, or where teams need to deliver across markets and cultures. I start with the business model, customer needs, and operating constraints before defining the technology agenda.

From there, I align owners, business leaders, and delivery teams around a practical roadmap. The goal is durable capability: clear ownership, disciplined execution, and platforms that support growth beyond a one-off project.

Selected experience

• IT Consultis
  Co-founded and helped scale a digital transformation consultancy to 70+ people, 250+ projects, and annual turnover of $3.5M+. Led client delivery for Fortune 500 companies across e-commerce, martech, and omnichannel work.
• Preava
  Co-founded a cybersecurity SaaS company behind a cloud email plugin that prevents emails and attachments from reaching unintended recipients. It safeguards proprietary and sensitive information, including PII and PHI.
• Truly Scaled
  Partner at a global online media operator publishing owned websites in 13 languages and 16 markets. Focused on high-performing media properties, using advertising arbitrage to scale traffic efficiently.

Education

Master's degree in Management and Entrepreneurship from ESSCA, combining Digital Entrepreneurship at Turku School of Economics through an exchange semester with ESSCA specializations in Management of SMEs and Entrepreneurship.

Recognition

My work and thoughts have been featured in publications including The Times and Le Figaro.